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"Ta-dum" is a 3-second soundmark used at the beginning of Netflix Originals to denote the medium's status as such. It was created by Netflix VP of product Tod Yellin and sound designer Lon Bender.

The sound consists of two knocks and a melodic clip. The two knocks were created by knocking a wedding ring against a wooden cabinet, combining this with a slowed down anvil sound, and muted hits. The melodic preface – referred to as the "blossoming" – comes from a longer guitar recording made previously by Bender's colleague Charlie Campagna, reversed and digitized.

Cinematic version
For cinematic releases of Netflix Originals, a longer, 16-second version was created by Hans Zimmer. It was first used for The Irishman and Marriage Story.